Identify triggers - that are visible to insurers - and support people with resources that will make a practical difference.
Understanding those with Suicidal Thoughts
How can insurers help both the insured and uninsured?
How can current insurer touch points be leveraged?
Can data and technology support our efforts?
Is it possible to help without communicating a hidden agenda?
Maximizing the use of technology will help recognize triggers and better support families with claims.
The solution is simple, but often those can be the most impactful: a handwritten card for the recipient of the claim after a suicide.
This solution provides a small, but personal touch, that humanises a currently formal touchpoint. The card includes information about how to seek help and self-care, and all information would be expertly screened.
The penguin was chosen as the face of the campaign because of its caring nature, and survival in community. 30 Six-foot penguins would be placed around London, fitted with screens that would ask passers-by questions about how they feel, to raise awareness about mental health, and encouraging people to stop, think and interact.
The idea was inspired by best practices around the world showing how a simple question could distract those with suicidal thoughts from acting on them.
Due to the interest of the team in taking this topic further as an industry, a working group was proposed to continue the efforts that the Cookhouse Lab had initiated.
The mission of the group is to catalyse actions within the insurance industry, targeted at contributing to suicide prevention initiatives. It will initially run for a 12-month period at which point a review will be held to determine whether or not to continue.
An "everything in one place" experience where customers have all their insurance info in one place organized by care categories rather than products.
Positive behavior driven challenges and rewards to further protect the customer's insurance care items using daily used IoT-connected appliances.