"Coming up with an idea is the easy part. Bringing that idea to life is the difficult part"
This advice was given to me very early on in my career but still rings true every time I embark on a new innovation project. As innovation professionals can attest to, it is the vetted business value of an innovation that is one of the most difficult elements to overcome when applying for budget or devising a go-to-market strategy.
As the team worked towards the end of the project, the focus was on business casing, and the due diligence supporting the features of the newly created digital experience. All of which were in an attempt to deliver business value planned from the beginning of the project. Some examples of these can be seen below.