Experience Open Collaboration and Innovation anywhere in the world!

Cookhouse Lab goes global! The Pop-Up Innovation Lab concept allows all existing and new Cookhouse Lab members to engage with insurance experts in different locations around the globe for a limited period of time. Our Pop-Up Labs offer the same services as our “home base” test kitchen in Toronto, Canada, using our unique Cookhouse Lab innovation framework. 

Second Stop: Utrecht, Netherlands

A Pension Focus 

Our second pop-up lab will open in November 2017 for one month, situated within a picturesque building next to the canal in Utrecht. 

The Netherlands is currently transforming their pension system bringing significant changes, challenges and opportunities to the Dutch financial services providers. 

During this time, a pension related innovation project will run in a four week long sprint. 

Join Cookhouse Lab in accelerating pension innovation via co-creation and collaboration! 

>> Browse Membership Plans 


Pop Up Lab: Utrecht
Cookhouse Pop Up Innovation Lab: Utrecht

Innovative Project

Transform the world of Pension

Our first Pop-Up location is situated approximately 30 minutes away from Amsterdam by car and a 15 minute walk from Utrecht Central Station, in the innovative office of msg global solutions Benelux B.V. 

This office space offers an inviting and colorful workspace to foster ideation and co-creation. We invite innovators from around the globe to share ideas and thoughts in this open environment on topics related to Pension. 

Sign Up to participate in this Innovation Projects:

>> No Interest in Pension!



Unique Co-Creation Framework

Combining Lean Startup & Design Thinking

Each innovation project begins with a Lean Startup mindset followed by the phases of Design Thinking supported by a variety of tools with the ultimate goal of creating a business case and a Minimum Viable Product (MVP). 

Cookhouse Pop-Up Lab will provide a team consisting of innovation experts, research staff, UX/UI designer and technical experts to support each innovation project. In addition, through our business partners, relevant legal, technical, and coaching support is offered to achieve optimal success! 



No Interest in Pension!

Start Date: November, 2017

>> Pop-Up Location: Utrecht, Netherlands 

Duration: 4 Weeks 

End Date: December, 2017